There is no "off-the"shelf" process for gathering information or developing insights. ​

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That's why our broad skill set includes many tools and each project is uniquely tailored to the opportunity.
We are a boutique market research firm. We provide our clients with an understanding of opportunities from an audience's point of view, whether that audience is another business, a shopper in a mall or a potential donor to the arts.

QUANTITATIVE
Audience Satisfaction
Online panels
Net Promoter Systems
Digital one-on-ones
Attitude Awareness and Usage Trackers
New Product Concept Testing
​Voice of the Consumer

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QUALITATIVE
One-on-one interviews
Ethnographic explorations
Onsite observational
Focus groups
​Discussion Circles

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ANALYTICS
Syndicated research
Syndicated media
Competitive intelligence & benchmarking
Research Integration
​Reputation audits

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MARKETING STRATEGY
Brand Positioning and Architecture
Product and Category Management
New Product Introductions
Trend Identification
Audience Segmentation
Feasibility studies