Margaret G. Bonner is the principal of thebonnergroup. She has over 25 years of experience in marketing management and communication strategy on both the client and agency side, promoting profitable growth for blue chip brands. She is a recognized expert in marketing strategy and consumer planning.

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Margaret's History
Margaret began her career in brand management at Revlon in New York, where she rose to become a Brand Director.

She left Revlon to join ad agency Lowe/Marshalk in New York, where she led integrated communications activities for:
  • Maybelline Cosmetics
  • Sprite
  • Minute Maid Orange Juice
  • Coors Beer

Upon relocating to Dallas, Margaret joined DDB/Dallas, becoming Managing Partner for that office. During her time at DDB, she led account, strategy, management and creative teams responsible for highly successful branding efforts for a broad range of clients including:
  • Frito-Lay: Tostitos, Doritos and Lay's new products
  • ConocoPhilips
  • Hilton Worldwide
  • Dean Foods
  • U.S. EPA Energy Star
James Gardner is the firm’s lead programming and analytics director. He has eight years of programming, analytics, SEO and user experience with a wide array of category and methodology experience.

He has previously worked for The Center for Science in the Public Interest aiding them in their mission to provide a healthier food system.
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This firm employs additional category and subject matter experts as project leads.

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